Writing on brand films, the craft of documentation, working in the field, and what we learn from every project.
Most brand films lose the viewer before the opening shot even lands. Here's what actually works in those first three seconds, and why almost every weak film fails in the same place.
Most clients book a shoot day and walk away with one deliverable. Here's how I plan a single day to leave with six to nine months of content, for the same budget.
A line-by-line breakdown of where your money actually goes when you commission a $15,000 brand film. Real numbers, from real shoots, no hedging.