Studio notes, field reports,
and the long form.
Writing on brand films, the craft of documentation, working in the field, and what we learn from every project.
The 4-Content Framework: How Project-Based Businesses Win Bigger Work With Video
Most project-based businesses treat their best work as filed-away documentation. The ones winning bigger RFPs treat it as a marketing engine. Here is the 4-content framework we build with clients across AV, construction, and industrial work.
Why Your Brand Film Dies in the First Three Seconds
Most brand films lose the viewer before the opening shot even lands. Here's what actually works in those first three seconds, and why almost every weak film fails in the same place.
One Shoot Day, Ten Deliverables
Most clients book a shoot day and walk away with one deliverable. Here's how I plan a single day to leave with six to nine months of content, for the same budget.
What $15,000 Buys You in a Brand Film
A line-by-line breakdown of where your money actually goes when you commission a $15,000 brand film. Real numbers, from real shoots, no hedging.